Digital Adoption Through Covid

As a result of the Covid-19 crisis, schools are pivoting to remote learning, grocery stores are shifting to online ordering, and businesses are wondering how they can stay open. Recent data shows that five years of digital adoption has been experienced in a matter of eight weeks. Now, more than ever, having an online presence is crucial for business survival. There are a few structural changes that businesses will face as they plan to reopen. Companies will need to recognize that many customers’ preferred interactions have changed and many will continue to use digital channels as things move back to “normal”. They must make sure these digital channels are competitive and user friendly. Many organizations have also shifted to remote working models. This model may be here to stay for a while, and will encourage faster execution and responsiveness.

Eksplor is no exception when it comes to digital adoption during the Covid-19 crisis. While their original business model offered on site games to cultural destinations, this model had to shift as businesses closed their doors. Eksplor’s solution to this crisis was a virtual escape room game. This escape room is built on top of a virtual walkthrough of the American Museum of Natural History and is an exciting way for families to virtually visit the museum. Although most tourist locations are closed and people are unable to travel, this does not stop the longing to visit these destinations. Virtual walkthroughs have existed for several years now, but this way of experiencing destinations is expected to see exponential growth and to stay for years to come. Even if businesses are able to open their doors soon, the digital growth is here to stay. With the massive increase in digital adoption will not reverse, and people are going to be exposed to different technologies that will be here to stay.

We found the following article very interesting as we were thinking about our model and the changes that Covid-19 has driven. It’s a little dated now, but you can read the entire article “The Covid-19 recovery will be digital: A plan for the first 90 days” here: